Apple CEO Tim Cook earned a total compensation of $74.6 million in 2024, an 18% increase from his 2023 earnings of $63.2 million, according to Apple’s annual proxy filing released Friday.
Cook’s compensation package included:
- $3 million base salary (unchanged from 2023)
- $58 million in stock awards
- $12 million in performance-based bonuses
- $1.5 million in other compensation (including private air travel, life insurance, 401(k) contributions, and security expenses)
This increase was primarily driven by strong company performance, leading to higher performance-based incentives. However, Cook’s 2024 earnings remained lower than his $99 million package in 2022, which was reduced following shareholder concerns about executive pay levels.
Apple has confirmed no structural changes to Cook’s compensation for 2025, emphasizing his continued “exceptional leadership.”
Other top Apple executives, including Luca Maestri (CFO), Deirdre O’Brien (Retail Chief), Jeff Williams (COO), and Kate Adams (General Counsel), each earned approximately $27.2 million in 2024, reflecting slight year-over-year increases.
Apple continues to emphasize performance-driven incentives and shareholder alignment in its executive pay structure.
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