Apple has expanded the availability of its Vision Pro spatial computing headset to include China mainland, Hong Kong, Japan, and Singapore, marking its first international launch outside the United States. Priced at $3,499, the headset’s initial reception at home has reportedly seen slowing sales since its February debut. However, Apple aims to reignite interest with upcoming launches scheduled for July 12 in the United Kingdom, Canada, Australia, France, and Germany.
Reviews of the Vision Pro have been mixed, with users praising its advanced hardware and technological innovations while expressing concerns about usability. Criticisms include the functionality of gesture-based controls, the device’s weight and comfort, and broader questions about the overall user experience in virtual reality (VR).
At the recent Worldwide Developers Conference (WWDC), Apple unveiled visionOS 2, a significant update for the Vision Pro headset. This new operating system introduces enhancements such as a redesigned Photos app with SharePlay support, the capability to convert 2D photos into spatial photos, and an expanded Mac Virtual Display equivalent to two side-by-side 4K monitors. Additionally, visionOS 2 includes support for a physical mouse, aiming to improve usability and functionality for Vision Pro users worldwide.
The staggered international release and feature-rich updates with visionOS 2 highlight Apple’s strategy to bolster the Vision Pro’s appeal and utility in global markets, positioning it as a leading device in spatial computing and virtual reality technologies.